Opel to Debut New Logo 0
General Motors’ Opel brand unveil a new version of its logo when it launches the Insignia upper-medium car later this year, according to John Revill Automotive News Europe. The new version of the logo of the flashes, which appeared in the vehicles of Opel since 1963, will be presented in July at the Motor Show in London,. Earlier this month, GM executives have revealed how they wanted to reposition Opel and make you move your brand, with the emphasis based on the design and technical superiority over the classic attributes of German manufacturing.
The change is part of improving brand image, which in Europe saw sales decline of 8.2 percent in the first quarter of the year to 342,991 units, according to JATO Dynamics. “The Insignia embodies the confident, exciting direction we are taking at Opel,” said Alain Visser, GM Europe’s Director of Marketing. “And this direction is immediately clear polished class brand emblem is even higher. Of course, use the new emblem from now on to come on all models.”
The last Opel logo contains the name in a broader context of the brand flash circuits. Its design is more sculptural, with spherical surfaces that give the emblem three-dimensional depth. “Capturing that combination of beautifully shaped forms with German precision is very compatible with the language and the general design philosophy of our vehicles,” says Mark Adams, Head of Design at GM Europe, who led the team that redesigned logo. “The Opel Blitz developed from a zeppelin – a symbol of progress at the time – was the emblem of Opel vehicles since the early 1930s, radiators,” said Heinz H. Zettl, Manager Opel Heritage and Corporate Communications.
In 1937, a circle was added – a wheel to symbolize mobility. Zettl, said: “This development was also on the Opel brand light trucks, which affects 1930 to 1975 bore the name” Blitz “and lightning appears as a marker.” Sister company Vauxhall brand shows a new version of its Griffin badge at the show in London.
Vauxhall’s sister company brand shows a new version of its Griffin badge at the show in London. While the new Board will be to maintain the tradition Opel apparently, the better to express Opel new approach in the design and style of car parts. “Capturing that combination of beautifully shaped forms with German precision is very compatible with the language of design and overall philosophy of our vehicles,” says Mark Adams, head of GM Europe Design, Automotive News
